VIRTUAL TOUR
"JLF Virtualis Aula" classroom
For
many senior management and executive positions, for whom time is very limited due
to their engagements, attending a free DEMO of 3 and a half hours is
complicated, for this reason and because these levels need only to have a
general idea of both the training
system and
its marketing contains, this "Virtual Tour" was created to show the
model in 25 minutes and to learn the mechanics and operation of what it has
been called the "JLF Virtualis Classroom", using the very interesting
topic of advertising evaluation.
As the
theme of the "Virtual Tour" it was selected a very important aspect
of the evaluation of advertising messages, describing the launching of a Debit
Card: VICARD-VISA who took “La Vivienda” S.A. to a higher level in the year 2000.
“La
Vivienda” S.A. was founded in 1970 with the name First Savings
and Loan Association in Honduras and branded as: "La Vivienda, Savings and
Loan Association" this very successful institution specializing in home financing
in Honduras was subsequently merged with other companies, disappearing from the
financial map of Honduras.
This
institution was part of the group "El Ahorro Hondureño (The Honduran Savings)
Group" with an insurance company “Seguros El Ahorro Hondureño”, and the
BGA Bank (Product of the prior merger of the BANCAHSA And BANCAHORRO banks).
In turn
the group was acquired in 2002 by the Panama's
“Banistmo Group” and in 2003 all the companies were integrated in one, the BGA
Bank; becoming “La Vivienda” SA” the mortgage area of that bank. Since 2012,
the BGA Bank is part of Davivienda with presence in Colombia,
in Honduras
and Central America. Due to this fact, the results
of the technical assistance in marketing conducted by the international Consultant
Jose Linares Fontela can only be assed with data until 2002.
Still
and using historical figures from the National Banking and Insurance Commission
(CNBS) of Honduras, it was possible to reconstruct the number of savings accounts,
savings portfolios and deposits of “La Vivienda” S.A. which served as
quantitative evidence of the impact that three advertising campaigns made for
that institution in Honduras (Campaigns: "The challenge - 5 minutes",
"The Challenge - Services" and the campaign Debit Card VICARD-VISA, all
made with the support of this technical assistance), in this Tour the
VICARD-VISA campaign’s evaluation will be presented .
The
"Virtual tour" presents the methodology and materials developed at
that time as well as the final commercial and graphic materials, promoting the
Debit Card VICARD-VISA in 2000, which led to its massive placement, increased
savers and savings and generated
more revenue to the institution. The
three campaigns mentioned above, led to “La Vivienda” S.A. to
jump to the 5th position in number of savings accounts and the savings
portfolio in local currency from a total of 20 financial institutions in the
country. It
therefore seemed the most logical issue to present as the case history the "Campaign
Debit Card VICARD-VISA of “La Vivienda” SA in Honduras," as an evidence of
how a successful way to do the market research was used to develop campaigns
with effective messages motivators that drove the
institution to that point.
If you
want to assist to the "Virtual Tour Virtual of “JLF Aula Virtualis"
lasting 25 minutes, it will be necessary to coordinate date and time, in order
for you assure a place and to receive instructions for entering the Virtual
Classroom. The
"Virtual Tour" will surely be very interesting for you because it
will help to assess both the training model and the need to make a technical marketing
effort to ensure the success of your institution with its advertising campaigns.
For any
additional information or to assist the "Virtual Tour", please send
an email to jlinaresf@gmail.com to contact you. Thanking you in advance
for your interest in this experience.
Jose
Linares Fontela
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